Insights

Your Logo Is Not a Brand: The Components That Must Come First

Beyond Demographics: The Importance of Deep Customer Discovery for Your Brand Story

The Grant Trap: Why Your Narrative Needs to Speak to the Problem Solved, Not Just the Idea Built

Why Bother? The Small Business Guide to Competitive Positioning that Actually Works

Beyond the Hype: What Small Business Owners Should Actually Be Doing with AI Today

The Minimalist Founder: Building Your Brand Narrative on a Core of One (Instead of Ten)

pitch presentations: A Template Is only a Template

networking: Follow Up with new contacts Without Fumbling

networking: How to Turn a Quick Chat into a Real Relationship