Portfolio
Building Canada’s Leading University Incubator Network
Strategic leadership, operational design, and ecosystem growth for TMU’s Zone Learning innovation network.
Crafting a Strategic Narrative for Graduate Education
Redesigned Graduate Studies marketing to align with institutional strategy and deepen student engagement.
Shifting Perception Through Story-Driven Reputation Campaigns
Led Ryerson’s first university-wide reputation campaign targeting government and industry through storytelling.
Aligning Data Strategy with Stakeholder Priorities
Advised on survey design and data storytelling for national innovation research to meet funder and ecosystem needs.
Building a Personal Brand for National Impact
Developed the positioning, voice, and strategic platform for a thought leader stepping into public spotlight.
From Chaos to Clarity: Communications Frameworks That Scale
Built a flexible framework to align and empower dozens of stakeholders across a growing innovation ecosystem.
Repositioning a Traditional Wellness Brand for Modern Growth
From founder intuition to strategic clarity: helping HijamaWorks find its identity, message, and growth strategy.
High Fashion Lifestyle Brand Launch
Launching a luxury menswear brand through narrative strategy, experiential marketing, and community-building.
Building Culturally Responsive Mental Health Services
Launching a youth mental health platform grounded in cultural safety, trust, and narrative clarity.